The Board


Vincent Barron (Chairman)

Barron Associates

Vin Barron was Chief Executive of the Tasmanian Convention Bureau (TCB) from 1993 until 2008. He was previously Executive Director of the Hobart Chamber of Commerce and State Director of the Tasmanian Chamber of Commerce for eight years.

In May 2011, he became the convenor/chairman of various industry working groups having as their objective the establishment of a new regional tourism organisation for Southern Tasmania.

He was a founding Director of the Tourism Industry Council of Tasmania and currently represents DST on the TICT Board. Vin is a Director of Cricket Tasmania with committee responsibilities which include marketing, promoting major events, Blundstone Arena venue operations and the Tasmanian Cricket Museum.


Will Barbour

RACT Destinations

Will Barbour is the Marketing & Sales Manager, Trade and Digital at RACT Destinations. Will’s previous roles include working in tourism marketing for a Destination Marketing Organisation in the British Columbian Rockies as well as marketing with Tasmanian Air Adventures and Webpire Marketing. Will’s experience includes involvement in promotions, event management, media relations and industry advocacy, digital marketing and sales.

Holding a double degree in Marketing and International Business and Geography and Environmental Studies (Hons), Will is passionate about Tasmania’s tourism industry and excited to contribute to the growth of Destination Southern Tasmania.


Tom Wootton

Pumphouse Point

Tom is a Tasmanian-born Marketing Consultant, working across various facets of the Tourism Industry. Despite being a qualified lawyer, he pursued a career in marketing and has since worked in London and Melbourne with some of the biggest brands in the world. Tom returned home in 2014 with a view to marketing something he feels passionately about: Tasmania.  His primary focus is Pumphouse Point, but he also works with the Tourism Industry Council Tasmania, RACT Destinations, Spring Bay Distillery and many more.


Stuart Lennox

Stuart is an experiential educator who has spent years encouraging the old and young alike to enjoy Tasmania’s outdoors. He loved working as a teacher, then in Sport and Recreation Tasmania before spending many exciting years as a nature-based tourism consultant and marketing manager with Tourism Tasmania. He recently resigned from the Parks and Wildlife Service as Director Visitor Services. Stuart spent ten years working on the development of the Three Capes Track as a key regional tourism project. He has previously been actively involved with the Cradle Coast Tourism Executive and as a board member of Ecotourism Australia. He convened Australia’s first wildlife tourism conference. When he is very lucky he gets to ride his long board at his home break, Mays Point. When the seas are quiet he rides, walks, dives and climbs anywhere the mood takes him. Stuart is a passionate and proud Tasmanian.


Ken Stronach

Tahune Airwalk

Ken brings a wealth of experience to the DST board, having been in the tourism industry for more than 35 years. Ken has a strong history in hotel management having owned, developed operated and managed a huge variety of hotels both in Tasmania and mainland Australia. Ken maintains private interests in hotels around Tasmania. Ken is currently the manager of the Forestry Tasmania enterprise Tahune Forest Airwalk.


David Gunton

Hotel Bruny

Dave has always had hospitality in his blood, carrying his first restaurant plate at 14 years old Quigley’s in Launceston. In 1993, he worked for the Sheraton Corporation after leaving school but it was not long before he owned his own business. He ran his first hotel as licensee at the age of 20 and purchased his first hotel in 1999.

Dave’s passion for the tourism sector saw him move to Bruny Island in 2005 where he developed the award winning Explorers Cottages. He purchased Hotel Bruny in 2011, with the restaurant expanding to a thriving hub for visitors and local community members. Dave has most recently developed Bruny Island Cider, the first and only commercial cider to showcase Bruny Island apples. His Bruny Island Café opened in late July and he soon to launch Bruny Island Lodge.


Daniel Aitken

Museum of Old and New Art (Mona)

Daniel Aitken is the Marketing Manager for the Museum of Old and New Art.

Daniel’s role across the Mona organisation extends from the Museum to Moorilla Winery, and across Mona Foma and Dark Mofo festivals. His experience and skills centre around strategic planning, creative business solutions, brand development and research/data-driven marketing.

As a Tasmanian-born marketer, Daniel is passionate about the Tasmanian tourism industry and bringing more people to experience what our state offers. Through his time with Mona, dating back to before it’s opening, he has seen the shape of the Tourism industry change dramatically from within Tasmania’s largest draw card and is passionate about helping to build the industry by working together with other tourism and business operators and leveraging from each other’s experience and skills.


Toni Kibbey

Lark Distillery

Toni is a marketing professional with 20 years’ experience in Australia and overseas. The last eight years have been in the tourism industry with Tourism Tasmania, Hobart Airport and now as Head of Marketing with Lark Distillery. She has a strong background in the development and delivery of new brands and is highly skilled in developing communication and marketing strategies.

Toni is passionate about Tasmania and the growth of tourism and development and hopes to contribute to that growth by helping drive Destination Southern Tasmania.

Tim Short

Tim Short

STCA Representative (City of Hobart)

Tim is the Group Manager Executive and Economic Development with the City of Hobart. He has been with the City of Hobart for 16 years, building up a unique understanding of how the City operates. He has responsibility for the areas of Economic Development, City Strategy and Performance, International Relations and the Office of the Lord Mayor. Tim started his professional career as lawyer in Hobart before moving to the West Coast of Tasmania to work for a community organisation focussed on small business start-up and economic development. It was here that Tim first developed an understanding of Tourism and its importance to communities and the State as a whole. During his time at Council, Tim oversaw the transition of the Tasmanian Travel and Information Centre into Council’s operation and continues to have an active role in the City’s Tourism strategies.

Tim is a former director of the Australian Cruise Association, as well as Director and past President of the Rotary Club of Hobart.


Tim Parsons

Curringa Farm

Tim Parsons is a sixth generation Tasmanian farmer and owner of Curringa Farm – a beautiful 750 acre sheep and cropping farm at Hamilton in Tasmania’s Derwent Valley.

In recent years Tim and his wife Jane have become significant players in the Tasmanian tourism industry, offering hosted accommodation and farm tours which are extremely popular with visitors from South East Asia, partly as a result of Tim’s extensive travels to Asia over the past eight years. In 2016, Curringa has added five new luxury cottages and a new visitors reception centre is underway to cope with the growing demand.

Tim is passionate about tourism in Tasmania and his 20 years of experience in the industry enables him to contribute to issues at state and regional  levels to provide outcomes for local communities.