Southern Tasmania is on show this week as filming for the popular national travel program Postcards takes in some of our latest regional hot spots.
“Lifestyle programs such as Postcards provide a wonderful medium to show Australians what we have in our backyard in an engaging way and to motivate them to visit,” said Destination Southern Tasmania CEO Melinda Anderson.
“We are excited to have the opportunity to showcase some of Hobart and Beyond’s newest experiences including Hadley’s High Tea, the Glass House Restaurant, Library House and Brooke Street Pier.
Other icon experiences to be featured include Mona, Gourmania tours, Salamanca Market, Islington Hotel, Agrarian Kitchen, Tasmania Museum and Art Gallery, Cascades Female Factory and the Henry Jones Art Hotel.
Ms Anderson said the program will provide a taste of what is on offer in southern Tasmania and will support Tourism Tasmania’s current national spring marketing campaign.
“Postcards airs nationally but has a large Melbourne viewership which is our primary target market for interstate visitors,” said Ms Anderson.
The Postcards crew, headed up by media personality Rebecca Judd, has been filming in Hobart and beyond since Thursday 20 August and will conclude filming on Thursday 27 August. The episode is expected to air 13 September in Victoria.
Melinda Anderson, Destination Southern Tasmania, phone 0400 457 132
Tanya Trost, Tourism Tasmania, phone 0437 189 956
Schedule outline (contact Tanya Trost for schedule timings 0437189956 and photograph/interview opportunities with Postcards crew):
Wednesday 26 August
· Islington Hotel
· Agrarian Kitchen
· Glass House Restaurant
Thursday 27 August
· Hadley’s High Tea
· Tasmania Museum and Art Gallery
· Cascades Female Factory
· Henry Jones Art Hotel
Who is Destination Southern Tasmania? Destination Southern Tasmania is the peak regional tourism organisation for southern Tasmania. Its focus is on increasing regional dispersal throughout the southern Tasmania region. It is a not for profit, membership based organisation.
What is Postcards? Postcards is a Nine Network production, with 250,000 viewers on average each week in Metro Melbourne between July and October, peaking at 450,000 viewers during the winter months. It airs at 5.30 Sunday afternoons on Nine and is rebroadcast nationally on GEM on Saturday afternoons.