A $300,000 visitor amenities development encompassing a visitor information hub, rest and recreational areas and toilet facilities will be launched in Derwent Bridge on Tuesday 16 February 2016.
“Derwent Bridge is the gateway to Lake St Clair National Park and the western wilderness region,” said Councillor Deidre Flint, Mayor Central Highlands Council.
Situated roughly halfway between Hobart and Queenstown, Derwent Bridge is a key visitor stopover point along the touring route from Hobart to Queenstown and Tasmania’s west.
“Nearly 140,000 international and interstate visitors stay overnight in the western wilderness region, with the majority travelling via the Lyell Highway. Central Highlands Council identified that there were no visitor facilities to meet the needs of self-drive visitors along the Highway as they travel between Tasmania’s western and southern regions,” said Mayor Flint.
With the support of state and federal grant programs, Central Highlands Council has focussed on improving the visitor experience by providing much need amenities including toilet facilities, an information bay, parking, signage, picnic tables, barbecue and black water pump station.
Peak regional tourism body, Destination Southern Tasmania (DST) worked with Central Highlands Council to develop a large scale regional visitor map as part of the visitor information hub.
“Our focus was on providing tourism information that connected visitors stopping at Derwent Bridge to both the southern and western regions. We want to encourage visitors to spend more exploring the depth of experiences available as they travel both south and west. The map we developed highlights key towns and experiences and links through to a contemporary website with more information as well as a downloadable map. We have also developed trip notes in Chinese language which can be downloaded,” said Melinda Anderson, DST CEO.
“Maps are the most sought after information tools for visitors whilst they are travelling and quality visitor information is essential to providing a satisfactory visitor experience,” said Melinda Anderson.
“Ultimately our aim is to encourage visitor dispersal around the area and beyond to maximise expenditure and the tourism benefits to local communities. We congratulate Central Highlands Council on investing in improving infrastructure that supports the visitor economy for the broader region.”
What: New Visitor Amenities at Derwent Bridge Officially Launched
Where: Lyell Highway, Derwent Bridge
When: 3pm, 16 February 2016
Project sources of funding: Central Highlands Council received financial support for the Visitor Amenities project via the Tourism Demand Driver Infrastructure program of $88,670 and state government of $100,000.