Tourism flying high with North Melbourne FC

Southern Tasmania is on show this weekend as tourism operators welcome AFL footy fans to the North Melbourne/ St Kilda game at Blundstone Arena on Saturday. Destination Southern Tasmania (DST) has facilitated several opportunities to promote the region and encourage visitation around AFL games and beyond.

Including decorating the arrivals terminals at Hobart Airport in Kangaroos colours and Tassie imagery, a special website that provides value offers to North Melbourne Football Club (NMFC) members and activating the Chairman’s Room at Blundstone Arena, DST is working to leverage the benefits to tourism of the football team coming to Tasmania.

“This is an opportunity for Southern Tasmania to show what a welcoming region we are and that we’re a destination that celebrates our visitors and our diversity” said Melinda Anderson, CEO of DST

With the support of Hobart Airport, the Airport’s Virgin Arrivals area has been decorated for the arrival of the NMFC team and fans over the next couple of days, including large blue and white stripes, warning Kangaroos signs and imagery of regional Tasmania.

“We have created the tagline – Tassie your home ground advantage – displayed in both the Virgin and Qantas arrivals area to show that we welcome all footy fans. And those awaiting their luggage will also be in for a surprise, with NMFC Plush Kangaroo mascots set to come out on the Virgin carousel amongst baggage,” said Ms Anderson.

NMFC Members also have access to a website made specifically for them in conjunction with City of Hobart. This microsite offers opportunities for members to explore southern Tasmania and benefit from discounts and value adds. Offers on this website are available for up to a year, to enable operators to benefit from the return visitation that the football games will generate.

DST has teamed up with Brand Tasmania to create a special atmosphere in the Chairman’s Room on Saturday, including providing southern Tasmanian gifts and featuring presentations from local producers.

These initiatives have been welcomed by the North Melbourne Football Club as it makes Tassie its home away from home.

“North Melbourne Football Club has found a second home in Tasmania and is committed to growing our relationships within the state. The Destination Southern Tasmania microsite is a great way to showcase the support that Tasmanian businesses have given us and we hope that both local and interstate members take up these impressive offers,” Mr Dilena said.
“The airport looks fantastic and demonstrates the strong alliance between Tasmania and our footy club, ensuring that people know that when they arrive in Hobart they are stepping into Kangaroos territory.”

“It is important that the tourism industry maximises the opportunities and economic benefits from AFL games in Tasmania. We are delighted to be working with key industry stakeholders and the North Melbourne Football Club to ensure the benefits from AFL games flow throughout the southern Tasmanian region,” said Ms Anderson.

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