The Western Wilds project (formerly known by its working title, the Western Journey Project) is a major initiative of Tasmanian State and Local Government and all levels of the tourism industry.
It is a journey of discovery through the powerful wilderness stories of western Tasmania. The Western Wilds will compel travellers to explore the area at a slower pace and to engage more deeply in all that western Tasmania has to offer.
The short video below outlines the concept of the project, the marketing strategy and how you can get involved. There is also a flyer containing a summary of the relevant information for industry which you can download here: