2017 DST Summit Speakers

Key Presenters
Matthew Evans

Matthew Evans

Fat Pig Farm

Matthew Evans has worked in the food industry for over 30 years. He is a chef, the presenter of the SBS television show The Gourmet Farmer and author of 10 food books.  Matthew and his partner Sadie Chrestman run Fat Pig Farm, a 22-hectare property in the Huon Valley. Fat Pig Farm aims to be a centre of excellence for Tasmanian artisan food production, a sustainable agri-tourism operation and an inspiring place of small-scale agricultural and gastronomic learning. They appreciate the value of “local” and are strong believers in knowing and trusting what you eat.

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David Donnelly

Head of Australian Consulting, Instinct and Reason

David is a graduate in Business with a major in Marketing from the Elton Mayo School of Management. He has also studied Science at Flinders University and undertaken postgraduate studies in Sociology. Following university, David worked with the Office of Government Information and Advertising (Federal) and then in the market research industry for almost 30 years where he established the largest social research group in Australia.

David is currently a PhD candidate with the University of Sydney looking at how sea and tree changers can impact the adaptive capacity of regional communities. He is currently a co-owner and Director of Instinct and Reason and consults at senior levels within both private and government organisations.  David has worked on a wide range of research projects for government agencies, not-for-profit organisations and aid organisations. He worked for almost 10 years on the Three Capes Track, taking it from an idea to full launch.

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Tracey Vieira

Chief Executive Officer, Screen Queensland

Before taking on her current role in 2014, Tracey spent a decade in Los Angeles as Executive Vice President of International Production for Ausfilm. While abroad, and in partnership with Screen Queensland, she has attracted more than $1.5 billion of production spend to Australia.

As CEO at Screen Queensland, Tracey is now responsible for growing the screen industry’s contribution to Queensland’s economic and cultural growth. In addition, she is passionate about helping the industry transition into a contemporary screen environment as technology rapidly changes how audiences view content. Under Tracey’s guidance, Screen Queensland is now leading the way in Australia, developing stories and content in the digital environment.

Tracey is Telstra’s 2016 Queensland Business Woman of the Year and sits on boards both in and outside of the arts.

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Andrea Roberts

Executive Manager – Strategic City Development, Broken Hill City Council

Andrea provides trusted, creative and innovative leadership to future-proof destinations.

She has worked with State and Local Governments as well as Industry Boards across three Australian States. She has headed-up eco-tourism initiatives, marketing and development programs for and around Byron Bay, Mount Warning and Nimbin. She has also worked for Tourism South Australia and was the CEO of Destination Boards on the Great Ocean Road and with the Yarra Valley, Dandenongs and the Ranges, in Victoria.

Andrea’s time as Group Marketing Manager at Melbourne Aquarium and working with the private sector running her own consulting business has fostered a commercial acumen that is results-driven.

Now back in her home town of Broken Hill, Andrea leads a range of portfolios and projects that deliver vibrancy and prosperity to this resilient National Heritage-listed city in the Outback.


Alex Sangston

Executive Manager, Screen Tasmania

Prior to joining Screen Tasmania in 2016, Alex headed up the Producer Offset and Co-production Unit at Screen Australia since 2008. He has also held positions in certification and film policy at the Film Finance Corporation Australia (FFC), the Commonwealth Arts Department in Canberra, and the Commonwealth Communications Department. He had experience across content regulation, media ownership reform, interactive gambling regulation and the anti-siphoning regime.

Alex grew up in Launceston and studied Arts/Law at the University of Tasmania before moving to Canberra and was an avid actor on the Hobart stage through the late 90s and early 00s.

Dave Shearing - handbuilt creative
Fri 9th May 2014
picture by Peter Mathew

David Shering

Principal, Handbuilt Creative

David Shering is the principal and creative director at one of Australia’s leading Experience Design firms – Handbuilt Creative. He has a borderline obsession with how user experience design and emerging technologies can be used together to unlock radical new ways to engage people, by providing high levels of philanthropic value during experiences to fuel exponential growth in referrals.

The Tasmanian company has received 18 international awards for their work including success at the Webby Awards in New York, and have worked with global and ASX-listed brands.

David and his team at Handbuilt are currently developing next-gen augmented reality products, which stand to help position Tasmania as a forefront leader in this lucrative technology sector.

Sonia Anthony

Sonia Anthony

Owner, Masons of Bendigo

With around 20 years of experience in kitchens both internationally and locally, managing gourmet retails stores in both Melbourne and Singapore, as well as running her own businesses for over a decade, Sonia and her family returned to Bendigo six years ago to open award winning, Masons of Bendigo; winners of the 2016 National Tourism Awards ‘Restaurant and Catering’ category.

She is a passionate advocate for localised and sustainable food systems, particularly within the Central Victorian region.  She is President of Food Fossickers Central Victoria Inc; an ambassador for Bendigo Foodshare and a soon to be published author!

Will Hodgman

The Hon. Will Hodgman MP

Premier of Tasmania

Will was born and educated in Hobart, Tasmania. He graduated in Arts and Law at the University of Tasmania in 1993 and was admitted as a Barrister and Solicitor of the Supreme Court of Tasmania in 1994. In 1995, Will worked in the United Kingdom with the Wiltshire County Council, prosecuting cases of child abuse and neglect.

In 2002, Will was elected as a Liberal Member for Franklin in the Tasmanian House of Assembly and was appointed Deputy Leader of the Opposition.

In March 2006, Will became Leader of the Liberal Party and the State Opposition. At the 2014 State Election, Will led the Liberal Party to Government, securing the largest majority for any Government since the 25 member Parliament was established in 1998.

Will was sworn in as Tasmania’s forty-fifth Premier on March 31st 2014 and is Minister for Tourism, Hospitality and Events, Sport and Recreation and Aboriginal Affairs. Will serves as a member or patron of numerous sporting and community organisations.

Will is married to Nicky, and they have three children; William, James and Lily.


John Fitzgerald

Chief Executive Officer, Tourism Tasmania

John Fitzgerald is CEO of Tourism Tasmania. He has had an extensive career in senior executive  positions in the tourism industry across Australia, having held positions in Queensland, the Northern Territory and Tasmania. He has been and continues to engage across the visitor economy through boards, committee memberships and directorships and is currently a member in Tasmania of the Premier’s Visitor Economy Advisory Council, Chair of the T21 Steering Committee and a non-executive director of Business Events Tasmania. He is also a director at the national level of the Australian Tourism Data Warehouse.

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Emma Terry

Chief Marketing Officer, Tourism Tasmania

Emma is responsible for the delivery of Tourism Tasmania’s marketing program to increase demand and grow visitor numbers to Tasmania.

Prior to joining Tourism Tasmania Emma has held a number of senior marketing positions within the government and private sector, including at Entura (Hydro Tasmania) as Director Strategy Sales and Marketing and Federal Group as Group Manager Customer and Strategy where Emma was responsible for developing strategic, marketing and customer capability, and the marketing strategy for the Group’s tourism business unit, including the newly opened MACq01 Hotel.

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Katy Cooper

Group Manager – Strategy and Customer, Federal Group; and
Founder, disruptiveco

With 20 years’ experience in the retail, customer service, human resources, financial services and technology industries; she brings a diverse portfolio of capabilities to her current role with the Federal Group.

This role is focused on making the Federal Group businesses future ready by enhancing their capability in strategic planning, refining their business models and winning through customer focused value propositions.

She is passionately curious about customers and is leading a new team dedicated to utilising internal and external customer data and research to define and shape the markets in which Federal Group competes.

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Tara Howell

Director and Experience Leader, Blue Derby Pods Ride; and
Director and Marketing Dynamo, Echelon Marketing

Operating daily in the world of marketing, Tara founded her consultancy Echelon Marketing after identifying a space in the market for strategy and implementation assistance for small to medium sized businesses. Tara is also behind the development Blue Derby Pods Ride in North East Tasmania.

Energetic, bold and creative are common descriptors of Tara’s modus operandi. Take these traits, combine them with above-average levels of motivation, and ample but measured sass, and you’ve got a lady with an inclination for success.

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Leigh Carmichael

Creative Director, Dark Mofo

Raised and educated in southern Tasmania, Leigh began his career as a graphic designer for Hobart-based companies including Crank Media, G3 and Roar Film. He then spent time working as a freelancer before being contracted to design the Moo Brew beer labels.

He has since been a key member of the MONA creative team, including being responsible for branding of Mona, Moorilla wine, MONA FOMA and many other brands that are part of the organisation. He went on to launch the Dark Mofo festival as Creative Director in 2013. This program of large scale public art, music, performance and film, whas gone on to become Tasmania’s flagship cultural event, having recently won the prestigious Sidney Myer Performing Art Award at the Sydney Opera House.

Leigh is also a Board member of the Australia Council for the Arts.


Posie Graeme-Evans

Writer, Producer; and
Co-director, Frenchman’s River

Variety Magazine chose Posie as one of “100 Significant Women in Film and Television” for her body of work as a producer/writer (including creating and producing “McLeods Daughters” and “Hi-5”).

But in a long and varied career, Posie has also been the Director of Drama, Nine Network, a novelist (six bestselling novels published by NY-based Simon and Schuster), and a long-standing board member of major arts organisations.

Now Tasmania’s re-invented Posie’s life again.

With her designer husband Andrew Blaxland, Posie is now co-director of “Frenchman’s River” their high-end accommodation business that looks out over glorious Cygnet Bay. In two luxurious houses on their farm, they offer guests what they first saw: serenity, beauty and nature’s power to heal the soul.

Greg Irons

Greg Irons

Director, Bonorong Wildlife Sanctuary

Greg started working at Bonorong as a young wildlife keeper and quickly worked his way through the ranks to become manager. By the age of 25 he had achieved his dream of owning the business, and set about making changes.

For Greg, the Sanctuary is a means to help Tasmania’s fragile wildlife and ecology. Since he took ownership, Bonorong has changed from a traditional, three-decade-old wildlife park to an innovative and active Wildlife Sanctuary. The Sanctuary is focused on giving back to the Tasmanian environment, with all funds put towards conservation projects – including Tasmania’s main 24/7 wildlife rescue service.

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Justin Johnstone

Master Storyteller, MACq 01 Hotel

Investigating his ancestry, Justin Johnstone first came to Tasmania in the 1990’s and quickly realised it was going to be home.

With a fascination for everything Tasmania, a love of history and great appreciation for a good yarn, Justin finds himself well placed in his current role of Master Storyteller at the Federal Group’s new MACq 01 Storytelling Hotel in Hobart.

A vocal advocate for his chosen home, Justin Johnstone’s previous roles in theatre, education, tourism and heritage allow him to draw on acquired skills and experiences in order to authentically share the stories of Tasmania and its people.

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Will Barbour

Sales and Marketing Manager,
RACT Destinations

Will’s previous roles include working in tourism marketing for a Destination Marketing Organisation in the British Columbian Rockies as well as marketing with Tasmanian Air Adventures and Webpire Marketing. Will’s experience includes involvement in promotions, event management, media relations and industry advocacy, digital marketing and sales.

Holding a double degree in Marketing and International Business and Geography and Environmental Studies (Hons), Will is passionate about Tasmania’s tourism industry and excited to bring his knowledge, experience and humour to the 2017 DST Summit!


Tom Wootton

Sales and Marketing Manager – Tourism,
Federal Group

Tom is a Tasmanian-born marketing professional, having worked across various facets of Tasmania’s Tourism Industry. He is qualified lawyer, but opted for a ‘less boring’ career in marketing and has since worked in London and Melbourne with some of the biggest brands in the world. Tom returned to his home state in 2014, intent on marketing a product he feels most passionately about: Tasmania.  He has worked with a range of tourism businesses including Pumphouse Point, Tourism Industry Council Tasmania and RACT Destinations, but is now the Sales and Marketing Manager for Federal Group’s tourism portfolio. Tom is also a director on the board of Destination Southern Tasmania, which makes him a very cheap MC for our 2017 Summit.

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