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What we do

  • Aerial view of Hobart (Sandy Bay) © Alastair Bett

With over 200 members stretching across 11 municipalities, we are focussed on supporting businesses, growing visitation, increasing yield and driving regional dispersal within southern Tasmania. We are managed by a small team of dedicated industry professionals focusing on marketing, industry development and advocacy, who draw on the wealth of experience provided by our Board.

We help our members to build their businesses, connections and skills through networking functions, field trips, training workshops and mentoring sessions.

Marketing

The main goal of our marketing effort is to boost interest in the southern Tasmanian region and support operators to drive visitation to their own businesses through a consumer-first approach. Our efforts are focused on our visitor website; Hobart & Beyond, and much of the traffic is driven through our social media channels; primarily Instagram and Facebook. 

In some cases, industry will be asked to contribute co-operatively towards the marketing of our region, and on other occasions DST will conduct singular activities to achieve these broad objectives. 

DST works in partnership with Tourism Tasmania to ensure they are informed of products and experiences in our region, and to share with operators the valuable marketing activities and opportunities that Tourism Tasmania undertake.

Industry Development

DST is committed to providing opportunities for members to improve their business and profitability.  Networking functions, research and educational forums, training programs, speakers and regional meetings all provide different ways in which our members can engage with our organisation and each other. Our focus is on promoting collaboration and supporting education and opportunity.

Advocacy

DST will work closely with all levels of Government to ensure that regulatory issues affecting tourism-related businesses are understood and solutions to problems are pro-actively sought.  Where other industries influence the quality of tourism outcomes we will work with peak bodies to ensure they understand our issues.  In general, we will pursue an agenda of encouraging the sustainable development of quality tourism experiences and products throughout our region.

Learn about membership
Bathurst Harbour © Jason Charles Hill

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita /Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.

Contact us
  • (03) 6223 5650
  • dstadmin@southerntasmania.com.au
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Mailing address:
PO Box 184,
BATTERY POINT TAS 7004

Office address:
Level 2, 13-17 Castray Esplanade
Hobart TAS 7000  

ABN 29 156 395 970

 

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