The main goal of our marketing effort is to boost interest in the southern Tasmanian region and support operators to drive visitation to their own businesses through a consumer-first approach. Our efforts are focused on our visitor website; Hobart & Beyond, and much of the traffic is driven through our social media channels; primarily Instagram and Facebook.
In some cases, industry will be asked to contribute co-operatively towards the marketing of our region, and on other occasions DST will conduct singular activities to achieve these broad objectives.
DST works in partnership with Tourism Tasmania to ensure they are informed of products and experiences in our region, and to share with operators the valuable marketing activities and opportunities that Tourism Tasmania undertake.
DST is committed to providing opportunities for members to improve their business and profitability. Networking functions, research and educational forums, training programs, speakers and regional meetings all provide different ways in which our members can engage with our organisation and each other. Our focus is on promoting collaboration and supporting education and opportunity.
DST will work closely with all levels of Government to ensure that regulatory issues affecting tourism-related businesses are understood and solutions to problems are pro-actively sought. Where other industries influence the quality of tourism outcomes we will work with peak bodies to ensure they understand our issues. In general, we will pursue an agenda of encouraging the sustainable development of quality tourism experiences and products throughout our region.