Join us for an Off-Season 2025 Industry Workshop to help elevate your winter offering and drive bookings during Tasmania’s quieter months.
The fifth annual Off Season campaign will continue to position Tasmania as a must-visit winter destination, focused on driving visitation during the traditionally quieter travel period between May and August.
During the 2025 campaign, offers and events will play a major role in improving operator visibility and direct bookings, with plans underway to build a highly integrated campaign.
Tourism Tasmania will align marketing activity to ensure Off Season offers are presented to potential travellers at a time of year when they are considering their next winter holiday.
You are invited to attend the Off-Season workshop in Dunalley where you will learn:
- The Off Season campaign and why we are doing it
- How the campaign will look
- Our invitation to consumers to be a winter person
- What we have learnt and will do differently this year
- How you can get involved with an Off Season offer
- Brainstorming ideas for your offer in small groups
- How to leverage your participation on your website and on social media
This will be an interactive and fast-moving workshop, designed to help you understand the effort behind the campaign and come up with a great winterised offer that will get you in consideration for marketing inclusion for Off Season 2025.
