Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.
These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.
Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.
Part 1: Tools and trends to strengthen your online presence
Maximise your online visibility with the latest tools and trends:
- Trip planning tool
Learn how to use Tourism Tasmania’s trip planner to create and share trips that inspire longer stays and regional dispersal - Search everywhere
Understand how AI, chatbots, social discovery and evolving search tools are influencing bookings and how to be found - Social media essentials
Discover what works now: platform strategies, content tips and format updates that deliver results for tourism businesses
Part 2: Using Data and Visitor Intelligence to Grow
Make smarter business decisions with data:
- Learn how data can improve your visitor experience and uncover new opportunities
- Get familiar with Tasmania’s key visitor segments, including our domestic First Time Travellers and Repeat Visitors strategy