Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.
These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.
Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.
Part 1: Marketing, messaging and media
The first session covers three key areas to sharpen your storytelling and media engagement:
- Tourism trends you can’t miss
Stay ahead of changing visitor expectations with insights into the latest travel trends shaping tourism in Tasmania. - Sharing your sustainability story
Learn how to communicate your sustainability efforts with authenticity and impact and avoid the risk of greenwashing. - Working with media
Discover how to build meaningful relationships with journalists and publications to amplify your story and attract new audiences.
Part 2: Travel distribution networks and international readiness
Learn how to tap into strategic travel distribution channels to grow your reach and support long-term business goals.
This session will cover:
- How travel distribution works and why it matters
- How to build partnerships with trade
- How to align with Tasmania’s international markets and tailor your offering to meet customer preferences