Tourism operators wanting to grow, evolve and future-proof their business are invited to attend a series of practical Tourism Tasmania Masterclasses this spring.
These free sessions are led by Tourism Tasmania’s in-house experts and focus on the areas we know best: digital capability, data insights, marketing, media, and distribution.
Expect up-to-date trends, practical tools, and strategic guidance to help Tasmanian tourism businesses stand out in an increasingly competitive and fast-changing landscape.
Part 1: Off Season campaign overview and insights
Get under the hood of our winter campaign:
- Explore the evolution of the Off Season and its strategy, brand positioning, and campaign objectives
- See examples of past offers, creative, partnerships, and media activity
- Learn what works and why, including what customers are looking for
Part 2: Creating Your Offer
This hands-on session is designed to help you craft a compelling, brand-aligned offer:
- Work in small groups to brainstorm and refine your offer
- Learn how to write strong copy and select a great image
- Get practical advice on how to optimise your webpage, convert interest into bookings, and use campaign assets to promote your offer