Tourism Industry Opportunities

Together with our partners, Destination Southern Tasmania run a range of industry development and marketing programs for our members. 

These programs come in all shapes and sizes, from cooperative marketing campaigns to industry-aligned training, workshops, and even some good old-fashioned activations!

Our consumer brand/Visitor channel is Hobart & Beyond, and we have social media presence on Facebook, Instagram, and Twitter.

DST offers seasonal marketing opportunities in which industry can participate, as well as other marketing activities throughout the year.

Industry Development and Marketing Opportunities:

Paint the Town Red. Image Credit: Barry Becker

Paint The Town Red 2025

1st – 21st June 2025 PAINT THE TOWN BUILDING MENU WINDOW DISPLAY COCKTAILS LAMPS DESSERTS LIGHTING ENTERTAINMENT FAIRY LIGHTS EVERYTHING RED Join the celebration and light up your business in red for

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Cloudy Bay, Bruny Island. Image Credit: Darren Wright

The Off Season 2025

Winter may have wrapped up, but Tourism Tasmania is already gearing up for the 2025 Off Season campaign. Now in its fifth year, the Off Season campaign continues to position

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