What is it?
Each year we encourage local businesses to light up in red for the duration of Dark Mofo—not only to show support for the festival but to give festival-goers a warm welcome.
What can I do?
Paint the Town Red! By which we mean go red, use red bulbs, red lanterns, red decorations or whatever red stuff you please to colour your business. Red menus, red drinks, red cakes, raspberry frogs on the pillows…
Anything in it for me?
Glad you asked! Dark Mofo is giving participating businesses a shout out on their website. Registered participants will also be in the running to win two Season Passes for the 2022 Dark Mofo + City of Hobart Winter Feast*. This will be randomly drawn and include all participants.
Businesses will also feature in DST’s marketing through a digital map and blogs to drive visitors to your business and see your activation!
Who should I tell?
Tell us! Register in the form below so that we can include your listing on the Dark Mofo website and in our social media activity!
When should I start?
Registration period is from 8 April 2022. To be listed on the Dark Mofo website you must register by 18 May 2022. ‘Lights on’ or activation started by 1 June 2022. Dark Mofo runs from 8 – 22 June, in its ninth year.
Register your activation:
DST will be featuring the most creative, quirky and powerful redness on all our social media platforms, so if you want to get shared, you’ll need to tag #pttr22 and register!
Share your photographs on Instagram and Facebook, and tag away:
Instagram: @dark_mofo @hobartandbeyond
facebook.com/darkmofofestival,
facebook.com/hobartandbeyond
#darkmofo #hobartandbeyond #pttr22
Let your friends know!
We encourage local businesses and households across southern Tasmania to switch their lights to red and join the glow too.
For more information on Paint the Town Red, email marketing@southerntasmania.com.au or call 6223 5650.
*Terms and conditions apply. City of Hobart Winter Feast prize is subject to Dark Mofo to change according to programming and COVID-19 restrictions. Prizes open to all registered participants and will be randomly drawn and announced on Thursday 30th June. Prize winner will be contacted by Destination Southern Tasmania.
