Paint The Town Red Business Registration
- Paint The Town Red
The first 200 businesses to register (and participate) in the Paint The Town Red 2026 promotion will receive a $100 Aurora Energy credit to their Aurora Energy account.
* Terms and conditions apply.
Business Prize Providers: Pulse Tasmania, Tasmania Outdoor Media, Tasmania Hospitality and Tourism Academy, and National Trust
Win a ‘My Leadership Journey’ industry development package, includes the choice of up to 3 modules from the Tasmanian Hospitality and Tourism Academy series, valued at $450.00.
Win a $2,000.00 Pulse Tasmania advertising package to promote your business.
Win a $1,500.00 advertising package with Tasmanian Outdoor Media to promote your business.
Win an annual National Trust Corporate Membership valued at $400.00. Receive free or discounted admission to over 180 properties around Australia and over 800 around the world.
Paint the Town Red is back for Dark Mofo, and businesses across southern Tasmania are invited to be part of it. From 8th – 22nd June, we’re asking you to light up your business in red. It can be as simple as a few red bulbs, or something a bit more creative, menus, displays, window lighting, or a full activation.
If you’re keen to get involved, register below to be part of the campaign and access available incentives.
Paint the Town Red is an open invitation for businesses, councils, and the wider community to embrace the Dark Mofo spirit by embracing red throughout June. Whether it’s red lighting, themed menus, creative installations, red exhibitions, or unique events, participation is all about immersing visitors in the festival atmosphere and showing off the best of your business.
Light Up in Red:
The simplest way to join is by illuminating your building, shopfront, or outdoor space with red lighting. Whether it’s LED floodlights, fairy lights, or red filters, a glowing red presence makes an impact!
Create a Festival-Inspired Menu or Offer:
Restaurants, cafes, and bars can craft Dark Mofo-themed food and drink specials, from deep red cocktails and moody desserts to immersive dining experiences.
Host an Event or Activation:
Think live music, after-dark experiences, themed workshops, or exclusive tastings—whatever fits your business and the festival’s dark, wintery aesthetic.
Set the Scene in Your Reception Areas:
Transform your lobby, bar, or communal spaces with moody red lighting, themed décor, or even a signature winter scent to immerse guests in the Dark Mofo atmosphere as soon as they arrive.
Red-Themed Room Touches:
Delight guests with red surprises in their rooms—think red frogs, dark chocolate treats, or festival-inspired welcome drinks. A little creativity goes a long way!
Create a Cozy Winter Package:
Offer exclusive Dark Mofo accommodation deals—late check-outs for festival-goers, “winter warmer” inclusions like mulled wine or a Dark Mofo survival kit with hand warmers and hot chocolate.
Encourage Guest Participation:
Invite guests to snap their stay and enter the #pttr26 Photography Competition—perhaps with an in-room card or signage at check-in promoting your own red-lit spaces as prime photo spots!
Win Industry Prizes:
All participating businesses will be entered into the draw to WIN great prizes.
Be Part of the Festival:
Align your business with one of Tasmania’s biggest events, attracting thousands of visitors in search of unique experiences.
Boost Your Visibility:
Your business will be listed on the PTTR26 Map shared on the Hobart & Beyond, and Dark Mofo websites. Plus you could be featured across social media and local promotions.
Drive More Customers:
Festival-goers love discovering themed dining experiences, late-night openings, winter cocktails, and creative spaces—perfect for increasing foot traffic.
Showcase Your Creativity:
Whether you go all-out with red lighting or craft a special festival-inspired offering, this is your chance to stand out.
To officially be part of Paint the Town Red, businesses can register their participation using the form below. This ensures you’ll be included in promotional listings on the Hobart & Beyond, and on the Dark Mofo website.
Industry registrations close Wednesday 13th May 2026 for inclusion on the Dark Mofo website. Registrations received after this date will continue to be included on the Paint The Town Red Map.
If you’re keen but not sure where to start, reach out! Destination Southern Tasmania is here to help with ideas to make your business shine.
Join the online conversation by sharing your red-lit displays, features, and events using the hashtag #pttr26 and tagging @hobartandbeyond. The more creative, the better!
Download and display the official Paint The Town Red 2026 posters to help spread the word and show your support for this year’s event. Perfect for shopfronts, venues, cafés, accommodation providers and community spaces, the posters are an easy way to let locals and visitors know you support the red glow happening across Tasmania this June alongside Dark Mofo.
Registrations received prior to Wednesday the 13th May 2026 will be listed on the Dark Mofo website, and the PTTR26 Map. Registrations received after this date will only be listed on the PTTR26 Map.
By registering for Paint The Town Red 2026 (“PTTR26”), you agree to the following terms and conditions:
1. Registration Deadlines and Listings
Businesses that complete registration by Wednesday 13 May 2026 will have their details published on both the Dark Mofo website and the official PTTR26 Map.
Registrations received after this date will be included on the PTTR26 Map only.
2. Eligibility
To participate, businesses must:
Be a registered business operating within Tasmania; and
Participate in Paint The Town Red 2026 in a manner consistent with the spirit and presentation of the event.
3. Aurora Energy Credit Offer
The first 200 eligible businesses to register will receive a $100 Aurora Energy credit.
To qualify, businesses must be an existing Aurora Energy customer.
The energy credit will only be issued after participation in PTTR26 has been confirmed.
4. Participation Requirement
Registered businesses must actively participate in Paint The Town Red 2026. Participation should align with the event’s theme, presentation, and intent.
5. Verification of Participation
Destination Southern Tasmania (DST) and Aurora Energy reserve the right to:
Request evidence or documentation demonstrating participation; and
Assess whether participation meets the expected standard and spirit of the event.
6. Right to Refuse or Withdraw Benefits
DST and Aurora Energy reserve the right, at their sole discretion, to:
Decline or remove any business from participation;
Withhold or withdraw the Aurora Energy credit;
if a business:
Does not meet eligibility requirements;
Does not sufficiently participate; or
Provides misleading or incomplete information.
7. Business Prizes
Winners of the Business Prizes will be drawn at random from the business registrations on a date set by Destination Southern Tasmania (DST), by DST staff and/or board members. Prizes are non transferable or redeemable for cash. Additional terms and conditions of the individual prizes will be provided by the prize providers to the prize winners.
8. General
DST and Aurora Energy reserve the right to amend these terms and conditions at any time without prior notice.