Destination Southern Tasmania (DST) seeks a suitable qualified consultant to identify the most substantial tourism opportunities to create tourism growth in Tasmania’s Heartlands region by attracting regional dispersal through product development and to prepare the best option to attract project funding.
Background
The Tasmanian Government, through an election commitment, has asked DST to develop the tourism experience in the Heartlands region. The Heartlands of Tasmania epitomise our state’s tourism brand Come Down for Air and has benefited in recent times with investments in sealing the Highlands Road, giving visitors and locals alike an alternative route from the southern region to the North / North West as well as investment by the government into the drive journeys project. We believe that the next logical step in developing the tourism offering for this region is to identify the strongest product development opportunities in this area for future growth.
Region
The specific focus will be the central lakes and highlands and the connectivity between this area and the main touring routes. Towns along the midland’s highway are out of scope.
Timeline
The project needs to be completed by June 2025.
- Download the Proposal Documentation
