This summer, MACq 01 Hotel, Hobart’s renowned storytelling hotel, will unveil a new MACq 01 gin range created in partnership with Tasmania’s award-winning McHenry Distillery.
The five new gins will take centre stage in the hotel’s new storytelling experience, Gin Tales from December 9.
Gin Tales brings together MACq 01 Hotel’s dedication to immersive storytelling with premium crafted gins, offering a journey through the island’s rich heritage and the world of Tasmania’s legendary characters, one sip at a time. It is a chance to deepen your connection with Tasmania – told through the spirits of time and the new spirits of MACq 01 gin.
In collaboration with McHenry Distillery, the hotel brings these personalities and legendary figures to life through a specially curated range of five gins. The gins been thoughtfully designed to embody five core Tasmanian character traits, that shape the design elements of the hotel and align to the 114 iconic Tasmanian characters that feature on the 114 guest rooms. From resilient pioneers to creative innovators, these figures have shaped Tasmania’s history and their stories are intricately woven into the hotel’s design and atmosphere.
Gin Tales joins the existing range of storytelling tours that guests and visitors to Hobart can join during their stay – hosted by the MACq 01 storytelling team. Guests will sip their way through Tasmanian history, guided by a storyteller, matching the bold, quirky and curious stories with the flavours on their palate as they taste each gin.
From the no-nonsense Hearty & Resilient to the flair of the Curious & Creative, each gin captures a distinct character trait, using locally sourced botanicals and pure Tasmanian spring water from McHenry Distillery. Guests will be invited to savour the intensity of Grounded Yet Exceptional, the determination of Fighting Believers, or the playful spirit of Colourful & Quirky.
William McHenry, owner at McHenry Distillery, describes the collaboration as a way to merge two iconic Tasmanian brands.
“With the new MACq 01 range, we’ve crafting five gins as layered as the stories of Tasmania’s people. It was a great experience bringing the influence of key MACq 01 characters together with the freshest Tasmanian ingredients, often resulting in unexpected combinations. We went in with no limitations to the ordinary – even trialling squid ink in one of the iterations. Each gin reflects a part of Tasmania’s character and we’re thrilled with what we’ve produced with MACq 01”.
The gins were carefully distilled at McHenry Distillery, nestled on Tasmania’s Tasman Peninsula, in collaboration with MACq 01 Hotel’s brand ambassadors, storytellers and hotel mixologists to ensure each trait was embodied through botanicals inspired by Tasmania’s landscapes. Every ingredient has been chosen to reflect Tasmania’s landscapes and heritage, from the rugged wilderness to its colourful
and quirky communities.
McHenry Distillery is one of Australia’s favourite family run distilleries. At the heart of everything McHenry Distillery does is the clean, soft spring water from the springs on the property. McHenry Distillery makes a wide range of spirits and exports their libations around the world, and are the official makers of gin for Parliament House in Canberra.
The Gin Tales experience builds on MACq 01 Hotel’s commitment to sharing Tasmania’s story through each element of the hotel and for MACq 01’s Head of Brand & Marketing, Danika Porter, this experience is a chance to celebrate the island’s spirit.
“Gin Tales is our way of bringing Tasmania’s history and character to the glass, inviting guests to experience the stories that shape our identity in a relaxed, entertaining way. We make memories through many senses, and our new gin range and experience allows guests to connect deeply with the unique history of our state, as well as hopefully discover a favourite new tipple which they can take home and fondly remember Tasmania for years to come”.
For more information, please visit macq01.com.au.
