Luxury Hobart Hotel MACq 01 unveils new Pay By Sleep ‘Slumber Suite’ giving the 98% of Australians who experience tiredness during the day the chance to catch up on quality sleep, for free.
Australia is riding the wave of sleep travel trends from sleepy gal mocktails to endless sleep hacks, but despite the nation’s obsession with talking about it, we’re still not getting enough of it.
New research from Tasmania’s luxury hotel MACq 01 has shown 38% of Aussies average just six hours or less a night, leaving more than a third of us feeling tired frequently or all the time.
Results showed more than two-thirds of Australians sleep less than eight hours per night – that’s over 13 million of us, with almost 1.2 million only getting four hours or less each night.
Whilst the research found a lucky 8% always get a good night’s sleep – that means a huge nine in ten are struggling to get quality shut-eye – something even more problematic in winter months, with science1 showing we need an extra hour of sleep due to longer periods of darkness.
This winter, MACq 01 will aim to remedy Australia’s sleep crisis and encourage those with weary wanderlust to catch up and reset their sleep habits in MACq 01’s ‘Slumber Suite’, allowing travellers to earn money off their bill just by sleeping more.
The Slumber Suite has been developed in partnership with Sleep Expert Shea Morrison with a carefully curated waterside room boasting a sleepy food and drink menu, scientifically-backed lighting and temperature, a bath lover’s dream setup, snooze-inducing weighted blanket, room scents, and more.
To encourage even better sleep, MACq 01 will reward any travellers booking a two night stay between now and September 30th in the Slumber Suite, with the opportunity to cut $100 off their bill for every hour of sleep they get over 6 hours* – with those stacking up a perfect nine hours slumber able to bag their night for free.
MACq 01 is looking to appeal to the quarter of Australians who have fallen asleep at their desk, the 5% nodding off mid sex, the 7% having had a kip in a nightclub or pub and the 8% of people who have actually fallen asleep on the toilet.
When it comes to the reasons we’re struggling to nod off as a nation, it’s no longer social media keeping us up, although 30% admit to late-night doom scrolling.
Instead, worrying is the number one thing standing in the way of a good sleep for Aussies, with more than half of us reportedly feeling too anxious or worried about work, bills and cost of living to sleep.
Four in ten Australians have used prescription or natural medication to sleep, while 23% admit they have counted sheep to get to the land of nod whilst only 6% admitting they’re up late having sex.
Sleep Expert, Shea Morrison says, “It’s no surprise that Australia is in a sleep crisis, with our busy lives and endless to-do lists. Often in Winter we see many people take a trip somewhere that’s warm and full of activities.
But the research suggests that we could all benefit from a trip that is a total snooze fest – with small changes that are easy to make to our sleep routine and often pay bigger dividends than fitness and diet alone.
