Tourism Australia is the Australian Government agency responsible for international tourism marketing. Tourism Australia’s role is to:
- Influence people to travel to and throughout Australia;
- Increase the economic benefits to Australia from tourism; and
- Help foster a sustainable tourism industry in Australia.
Tourism Australia’s corporate website, tourism.australia.com, provides information on Tourism Australia’s activities worldwide, industry marketing opportunities, tourism statistics, the latest news, online registration for trade events, and key contacts. Tourism Australia’s consumer website is australia.com.
Each state and territory in Australia has its own government tourism agency.
Tourism Tasmania’s role is to drive demand for visitation to Tasmania through destination marketing that is underpinned by strong research.
To support its own marketing programs, Tourism Tasmania also enters into commercial marketing partnerships with domestic and international carriers, media, travel retailers and brand partners, to facilitate the sharing and promotion of Tasmanian tourism experiences and stimulate holiday sales and bookings to Tasmania.
Tourism Tasmania’s destination marketing plays an important role in achieving the T21 Visitor Economy Strategy’s goal of growing the state’s visitor economy. As part of this approach, Tourism Tasmania also works closely with other government agencies responsible for ensuring the growth of Tasmania’s visitor economy is matched with the supply of adequate air and sea access, new tourism experiences, accommodation and infrastructure, and a suitably skilled workforce.
Tip: To keep up-to-date with all the latest issues related to tourism in Tasmania, you can subscribe online to Tourism Talk, which is distributed free via an automated email.
Regional Tourism Organisations (RTOs)
Tasmania’s four RTOs are responsible for driving regional dispersal by encouraging visitors to explore further, stay longer and spend more. RTOs set the strategic direction for tourism in their region, identify annual priorities and deliver programs that engage the participation of their industry and stakeholders. They have the autonomy to plan and deliver programs that effectively develop and market their region and are accountable to their industry and key stakeholders.
Destination Southern Tasmania (DST) is the peak tourism body for Tasmania’s southern region, stretching across the municipalities of Hobart, Glenorchy, Clarence, Brighton, Sorell, Kingborough, Huon Valley, Derwent Valley, Tasman, Central Highlands and Southern Midlands.
Funded by a combination of membership fees and support from state government and local councils, DST is an industry-led, non-profit organisation managed by a small team of industry professionals who draw on the wealth of experience provided by the DST Board.
Tourism business owners whose business operations extend beyond the southern region may wish to engage with other RTOs:
Department of State Growth
Within the Department of State Growth sits the Tourism and Hospitality Support Unit (THSU). The primary focus of the THSU is on encouraging investment in quality visitor infrastructure and building capability, capacity and community. Or more simply, the THSU delivers funding, workforce development and business support programs which build capacity in the tourism and hospitality sector:
- Business Tasmania provides accessible (free of charge) advice, mentoring and information for businesses across the State to help them grow. It provides practical tools for businesses, including checklists, funding opportunities, business diagnostic tools and valuable information for all stages of the business lifecycle. It is also source of truth for information on COVID-19 requirements for business operators, and business support for COVID-19 recovery. We strongly encourage any business operator to subscribe to the Business Tasmania newsletter to be sure to receive important updates at the earliest opportunity.
- The Digital Ready Program provides business operators with a wealth of up-to-date, accessible tools to improve their digital performance. The program consists of one-on-one digital coaching, statewide workshops and webinars, online tutorials, fact sheets, video presentations, podcasts and blogs, all available for free on the website.
- Enterprise Centres Tasmania delivers business advisory and mentoring services through seven centres across the State.
- Events Tasmania provides funding support to events of all sizes that attract more people to Tasmania and get them moving around our regions. It offers a range of funding opportunities to encourage event organisers to stage their next event in Tasmania.
Tourism Industry Council Tasmania (TICT)
This is the peak body that represents and acts for the Tasmanian tourism industry at a statewide level. TICT runs a number of initiatives to encourage continual business development including the Australian Tourism Accreditation Program, Tasmanian Tourism Awards, Tasmanian Tourism Conference and other workshops and forums. TICT engages fully with DST and Tasmania’s other regional tourism bodies in developing policies and coordinating advocacy and activities of statewide relevance.
Local Tourism Associations (LTAs)
Local Tourism Associations nurture and strengthen local tourism businesses by encouraging local industry networking and by liaising with regional tourism authorities and state bodies on behalf of operators, to address issues at a more local level.
The LTAs in the southern region are:
- Heritage Highway
- Contact: Fiona Dewar email@example.com
- Tasman Business and Tourism Association
- Contact: firstname.lastname@example.org
- Far South Tasmania
- Contact: email@example.com
- Bruny Island Tourism
- Contact: Bernice Woolley firstname.lastname@example.org
- Derwent Valley Tasmania
- Contact: Fiona Weaver email@example.com
- Coal River Valley
- Contact: firstname.lastname@example.org
- Huon Valley Tourism Network
- Contact: email@example.com
DST is supported by the 11 councils in its region who contribute to running costs and specific marketing initiatives and other strategies. Local councils also advise on building, zoning, operating and health and safety issues that are necessary to consider when operating a tourism business or running an event. For maps of Council boundaries and contact details visit the Local Government Association of Tasmania website.
Southern Tasmanian Councils Authority (STCA) is the peak body representing the southern councils in the region.
Other tourism-related organisations
- Tasmanian Chamber of Commerce and Industry (TCCI)
This is Tasmania’s peak business organisation with a statewide membership drawn from all industry sectors. The TCCI provides an extensive range of services to its members and to potential members on a fee for service basis. Financial members of DST receive a complimentary Basic Membership with the TCCI, to help operators access advice in HR, IR, OHS and other specialised areas of business operations.
- Tasmanian Hospitality Association (THA)
The THA is the peak industry body for hotels, accommodation, restaurants, cafes, caterers, community, sporting and RSL clubs in Tasmania. It is a proactive body which seeks at all times to advocate for the hospitality sector, and ensure Tasmania has a viable and profitable hospitality industry both now and into the future. It provides a range of services and programs to its membership, with a focus on workforce development and full industrial relations support and advice.
- Brand Tasmania
Brand Tasmania is the first statutory place-branding authority to be established in Australia, created under the Brand Tasmania Act 2018. It is responsible for taking a best practice approach to ensure the Tasmanian brand is strengthened locally, nationally and internationally, and is promoted as a key asset of the Tasmanian community.
- Its mission is to express the unifying story of what is means to be Tasmanian, to help you tell your own stories through the lens of the Tasmanian brand story, and to invite all Tasmanians to be a part of it.
- Sign up as a Brand Tasmania partner to receive access to their wonderful visual library, brand toolkit and workshops and events.
- Business Events Tasmania (BET)
BET is the peak organisation for the business events sector in Tasmania. BET is an incorporated, not-for-profit, membership-based organisation. Its primary role is to market Tasmania nationally and internationally as an ideal destination for business events and to bring business to its members.
Skål is a professional organisation of tourism leaders around the world, promoting global tourism and friendship. It is the only international group uniting all branches of the travel and tourism industry and has approximately 22,000 members in more than 500 Skål clubs throughout 90 nations, including a club in Hobart. Its members, the industry’s managers and executives, meet at local, national, regional and international levels to discuss and pursue topics of common interest.
- Women in Tourism & Hospitality Tasmania
WITH Tas provides support, mentoring and networking opportunities to all women in the tourism and hospitality industry in Tasmania, through hosting events designed to inspire, motivate and inform as well as provide an informal way for new women in our industries to meet and connect with others in a welcoming and supportive environment.
- Arts Tasmania
Arts Tasmania is the government agency responsible for policy and planning for arts and culture in Tasmania and for the development of the arts industry and movable cultural heritage sector. It offers a number of opportunities and resources to assist businesses working in the sector, including industry development and funding opportunities.
- Heritage Tasmania
The Tasmanian Heritage Council and Heritage Tasmania in the Department of Primary Industries, Parks, Water and Environment, work with the community to identify and protect significant historic heritage places through listings on the Tasmanian Heritage Register. Their aim is to help people understand, value and celebrate these places and to promote sustainable use and sensitive development so these places can be used and enjoyed now and in the future. Heritage Tasmania gives free advice to owners, site managers and developers.
- Tasmanian Visitor Information Network (TVIN)
TVIN is a network of Visitor Information Centres strategically located throughout Tasmania who can help promote your product and can also make bookings. TVIN accredited visitor centres, operating under national guidelines and identified by the blue sign with the yellow “i”, offer high levels of personalised customer service.
- Hobart’s TVIN is officially known as the Tasmanian Travel & Information Centre (TTIC). It is operated by the City of Hobart, and is located at 20 Davey Street in the city.
- Wine Tasmania
This peak body for Tasmanian grape growers and winemakers and is focussed on building the profile of, and market for, Tasmania’s premium cool climate wines. Wine Tasmania is an independent, non-profit organisation, financed by its member businesses, with additional funding sourced from corporate sponsors, plus the Australian and Tasmanian Governments.
- Australian Tourism Export Council (ATEC)
ATEC is a national tourism association, representing more than 850 members across Australia including large national and multi-national companies as well as small and medium-sized enterprises, many of whom are based in regional and remote parts of Australia. Members include inbound tour operators and online distributors who connect Australian tourism products with vital distribution channels in key overseas markets. Those tourism products include accommodation providers, tour companies, attractions, airlines, cruise lines, transport operators, food and beverage outlets and tourism services including retail outlets, educational institutions and guiding organisations.
One of ATEC’s key roles is to deliver relevant guidelines and tools for businesses seeking to attract international tourists. Working in the export arena is very different to the domestic market and ATEC offers comprehensive mentoring and training programs designed specifically to bridge the gap between the local market and the global stage.