Paint the Town Red

Paint the Town Red! 

It’s back! Destination Southern Tasmania (DST) in partnership with Dark Mofo are excited to invite you to Paint the Town Red once again this winter, after what’s been a really difficult year for all of us. Get involved, we’re excited and hope you are too!

What is it?
Each year (minus the 2020 blip), we encourage local businesses to light up in red for the duration of Dark Mofo—not only to show support for the festival but to give festival-goers a warm welcome.

What can I do?
Paint the Town Red! By which we mean go red, use red bulbs, red lanterns, red decorations or whatever red stuff you please to colour your business. Red menus, red drinks, red cakes, raspberry frogs on the pillows!

Anything in it for me?
Glad you asked! Dark Mofo is giving participating businesses a shout out on their website (if registered by 28 May 2021). Registered participants will also be in the running to win two Season Passes for the 2022 Dark Mofo + City of Hobart Winter Feast*. This will be randomly drawn and include all participants.

Businesses will also feature in DST’s marketing through a digital map and blogs to drive visitors to your business and see your activation!

Who should I tell?
Tell us! Register in the form below so that we can include your listing on the Dark Mofo website and in our social media activity!

When should I start?
Registration period is from 8 April 2021 . To be listed on the Dark Mofo website you must register by 28 May 2021, ‘lights on’ or activation started by 1 June 2021.  Dark Mofo runs from 16 – 22 June, in its eighth year.

DST will be featuring the most creative, quirky and powerful redness on all our social media platforms, so if you want to get shared, you’ll need to tag #pttr2021 and register below!

Share your photographs on Instagram and Facebook, and tag away:
Instagram: @dark_mofo @hobartandbeyond
facebook.com/darkmofofestival,
facebook.com/hobartandbeyond
#darkmofo #hobartandbeyond #pttr2021

Let your friends know!
We encourage local businesses and households across southern Tasmania to switch their lights to red and join the glow too.

For more information on Paint the Town Red, email marketing@southerntasmania.com.au or call 6223 5650.

*Terms and conditions apply. Winter Feast prize is subject to Dark Mofo to change according to programming and COVID-19 restrictions. Prizes open to all registered participants and will be randomly drawn and announced on Friday 18th June. Prize winner will be contacted by Destination Southern Tasmania.

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Photo Credits: Dark Mofo