Brand Tasmania

  • Southwest National Park 📷 Darren Wright

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Brand Tasmania’s mission is to inspire and encourage Tasmanians and those who want to be Tasmanians to quietly pursue the extraordinary.

The broad objectives of Brand Tasmania:

  • To develop, maintain, protect and promote a Tasmanian brand that is differentiated and enhances our appeal and competitiveness nationally and internationally;
  • To strengthen Tasmania’s image and reputation locally, nationally and internationally; and
  • To nurture, enhance and promote the Tasmanian brand as a shared public asset.

The Tasmanian brand is so much more than a logo or a tagline. It’s about our people and their achievements through struggle, hard work, and ingenuity. Brand Tasmania’s role is to express this unifying story, to help you tell your own stories through the lens of the Tasmanian brand story, and to invite all Tasmanians to be a part of it.

Brand Tasmania projects include Tasmanian Stories, Little Tasmanian, The Tasmanian Mark, Tasmanian Youth Stories, Women in Tasmania and Tasmanian Health Recruitment, plus they offer a toolkit for Tasmanian Brand Partners.

Brand Tasmania

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