Paint the Town Red

Dark Mofo, Destination Southern Tasmania (DST) and the Tasmanian Hospitality Association are excited to  invite you to Paint the Town Red once again this winter.

What is it?
Each year, we encourage local businesses to light up in red for the duration of Dark Mofo—not only to show support for the festival, but to give interlopers a warm welcome.

What can I do?
Paint the town red! By which we mean use red bulbs, red lanterns, red decorations or whatever red stuff you please to colour your business.

Anything in it for me?
This year, for the first time ever, Dark Mofo is giving participating  businesses a shout out on their website. (see below for deadlines)

DST is delighted to provide the opportunity for participants to win $2000 of Southern Cross airtime* and a full page of ad space in The Mercury or Sunday Tasmanian*. This will be randomly drawn and include all participants.

Who should I tell?
Tell us! Register in the form below so that we can include your listing on the Dark Mofo website and  in our social media activity!

Fill out my online form.

When should I start?
The earlier, the better. Dark Mofo runs 8 – 21 June this year but the first day of winter (1 June) would also be appropriate.

Just like last year, DST will encourage everyone in Hobart to share photographs of your business lit up in red. Share your photographs on Instagram and Facebook, and tag away:
Instagram: @dark_mofo @hobartandbeyond
facebook.com/darkmofofestival,
facebook.com/hobartandbeyond
#darkmofo #hobartandbeyond #pttr2017

Let your friends know!
We encourage local businesses and households across southern Tasmania to switch their lights to red and join the glow too.

For more information on Paint the Town Red, email Kate McCarthy at marketing@southerntasmania.com.au or call 6223 5650.

To discuss other Dark Mofo partnership opportunities, please contact Chantel Crossman at chantel.crossman@mona.net.au or call 0417 717 710.

*Cannot be redeemed in conjunction with any existing campaign. Mercury prize must be redeemed by 31 July 2017. Southern Cross prize must be redeemed by 31 December 2017.