Google Analytics to GA4 Workshop

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Google Analytics to GA4 Workshop

Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While over the years, Google has made additions and improvements to the platform, changes are here. From 1 July 2023, one of its most common instances of Google Analytics (Universal Analytics) will go away and change to GA4.

View our virtual discussion with Rob King, from Kingthing Marketing, who presented ‘Google Analytics to GA4’ on behalf of the State Growth Digital Ready program, to understand what is happening, what it means for your business and what you should be doing, along with a short demo.

This content is available to Destination Southern Tasmania members.

To become a member of Destination Southern Tasmania, visit our membership page.

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This content is available to Destination Southern Tasmania members.

To become a member of Destination Southern Tasmania, visit our membership page.

Member Login

View the Digital Ready Presentation PDF, or watch the workshop video below.

Google Analytics UA to GA4

Presentation PDF

Destination Southern Tasmania – Ultimate Member

The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita /Tasmania.

We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement.

As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully.

We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands.

We respectfully ask that tourism be a part of that future.

Contact us

Mailing address:
PO Box 184,
BATTERY POINT TAS 7004

Office address:
Level 2, 13-17 Castray Esplanade
Hobart TAS 7000  

ABN 29 156 395 970

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